This Privacy Policy describes how The Baking Sweetness ("we," "our," or "the company") collects, uses, and discloses your personal information when you visit our website, make a purchase, or communicate with us in any other way regarding our services. The terms "you" and "your" refer to you as a user of our services.

For any inquiries related to this policy, you may contact us by phone at (305) 525-3197, by email at [email protected], or by mail at Winter Garden, FL.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated periodically to reflect changes in our business practices or for legal reasons. When we make modifications, we will post the revised Privacy Policy on our website and update the "Last updated" date. If we make material changes that significantly affect how we treat your personal information, we will notify you by email or through a prominent notice on our website before the changes take effect.

COLLECTION AND USE OF YOUR PERSONAL INFORMATION

We collect personal information from various sources to provide our artisan bakery services, process your orders, improve your experience with us, and comply with our legal and business obligations.

PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depend on how you interact with our website and use our services. The term "personal information" refers to information that identifies you individually or that can be reasonably related to or associated with you.

INFORMATION WE COLLECT DIRECTLY FROM YOU

The information you provide directly to us through our services includes your contact details such as full name, email address, phone number, and physical address. We also collect information related to your orders, including specific details of requested products, dietary preferences and allergy restrictions, special delivery instructions, preferred dates and times for pickup or delivery, as well as billing and shipping information.

When you create an account with us, we collect account information that includes your login credentials, communication preferences, order history, and any loyalty point information when available. Your payment information, such as credit or debit card data, bank account information, and details from other payment methods like PayPal, Venmo, or Zelle, is also collected to process your transactions. Additionally, we collect the content of our communications with you, including emails, text messages, phone calls, comments, reviews, testimonials, inquiries about custom services, and any feedback or suggestions you provide to us.

INFORMATION WE COLLECT AUTOMATICALLY

We also automatically collect certain information about your interaction with our services. This usage information may include your IP address and general location, device type and browser, operating system, pages visited and time spent on our site, referring source that directed you to our site, and specific interactions with our content. We use cookies, tracking pixels, and similar technologies to remember your preferences, analyze website traffic, personalize your experience, improve our services, and conduct targeted marketing.

We employ Google Analytics to understand how users interact with our website, collecting general demographic data, information about online interests and behaviors, device and browser information, and browsing patterns. We also use Facebook Pixel to measure the effectiveness of our advertising, create custom audiences, optimize our ads on Facebook and Instagram, and retarget website visitors.

INFORMATION FROM THIRD PARTIES

We may obtain information about you from payment processors such as Stripe, Square, and PayPal, which includes information necessary to complete transactions, identity verification, and fraud prevention. We also receive information from our social media presence, specifically from our Facebook page "Baking Sweetness" and our Instagram account "@bakingsweetness," when you interact with our social media pages or share our content. Delivery services provide us with location information for deliveries, delivery confirmations, and service feedback. Additionally, we obtain information from marketing providers, including email marketing platforms, data analytics services, and marketing automation tools.

USE OF YOUR PERSONAL INFORMATION

We use your personal information for service delivery, which includes processing and fulfilling your orders, customizing products according to your specifications, scheduling deliveries and pickups, providing customer support, and managing your account and preferences. For communications, we use your information to send order confirmations, provide order status updates, respond to inquiries and concerns, send newsletters and promotional offers, and notify you about new products and services. In marketing and advertising, we use your information to personalize ads on Facebook, Instagram, and Google, send special offers and promotions, create relevant content for you, analyze the effectiveness of our advertising campaigns, and develop loyalty programs.

For service improvement, we analyze product trends and preferences, improve our website and user experience, develop new products and services, and optimize our production and delivery processes. We also use your information for legal compliance and security, including complying with legal obligations, preventing fraud and illegal activities, protecting our rights and property, and maintaining the security of our systems.

COOKIES

Like many other websites, our site uses cookies. Cookies are small data files that are stored on your device when you visit our website. We use cookies to operate and improve our site and services, which includes remembering your actions and preferences, conducting reports and statistics, and better understanding user interaction with our services in our legitimate interest of managing, improving, and optimizing our services. We also allow third parties and service providers to use cookies on our site to better personalize the services, products, and advertising on our site and other websites. Most browsers accept cookies automatically by default, but you can configure your browser to delete or reject cookies through your browser controls. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some services, including certain features and functionalities, to work incorrectly or become unavailable.

SHARING YOUR PERSONAL INFORMATION

We may share your personal information with service providers that include payment processors, delivery and logistics services, hosting and technical service providers, email marketing platforms, and data analytics services. We also share information with social media and advertising platforms such as Facebook and Instagram for targeted advertising, Google for Analytics and advertising, and other advertising platforms we use.

For legal compliance, we may disclose your information to government authorities when required by law, in response to subpoenas or court orders, to protect our legal rights, and in cases of fraud investigations. In business transactions, your information may be transferred in case of sale, merger, or acquisition of our business, as well as in business asset transfers. With your consent, we share information for any other disclosure that you specifically authorize.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, meet legal and regulatory requirements, resolve disputes and enforce our agreements, and maintain accurate business records. Typical retention periods include order information for seven years due to tax requirements, marketing information until you withdraw consent, website data for two to three years, customer service communications for three years, and payment information according to the corresponding processor's policies.

DATA SECURITY

We implement technical, administrative, and physical security measures to protect your personal information. Technical measures include SSL/TLS encryption for data transmission, firewalls and intrusion detection systems, authenticated access to sensitive systems, and regular secure backups. Administrative measures include staff training on privacy and security, need-based access policies, confidentiality agreements with employees, and regular security reviews. Physical measures include restricted access to facilities, equipment and document security, and secure destruction of sensitive data.

YOUR PRIVACY RIGHTS

Depending on your location, you may have rights that include access to request a copy of your personal information, correction to fix inaccurate or incomplete information, deletion to request removal of your personal information, portability to receive your data in a transferable format, restriction to limit how we process your information, and objection to oppose certain types of processing.

California residents have specific rights under the CCPA that include the right to know what personal information we collect, delete personal information, opt-out of selling personal information, and non-discrimination for exercising their rights. European Economic Area and United Kingdom residents have rights under GDPR that include legal basis for processing, filing a complaint with supervisory authorities, withdrawal of consent, and authorized representative designation.

To exercise your rights, you may call us at (305) 525-3197, email us at [email protected], or contact us by mail at Winter Garden, FL.

MARKETING AND COMMUNICATIONS

We use your information for marketing communications that include email newsletters with new products and special offers, baking recipes and tips, company updates, and exclusive subscriber offers. We also conduct social media marketing with targeted advertising on Facebook and Instagram, personalized content, and special promotions. Direct marketing includes postal mail offers, promotional calls with your consent, and text messages with your consent. You can unsubscribe from marketing communications at any time by clicking "unsubscribe" in emails, replying "STOP" to text messages, contacting us directly, or adjusting your account preferences.

CHILDREN'S PROTECTION

Our services are not directed to individuals under 18 years of age. We do not intentionally collect personal information from minors under 18. If we discover that we have collected information from someone under 18, we will delete it immediately. If you are a parent or guardian and believe your child under 18 has provided us with personal information, please contact us immediately. For anyone under 18 years of age, we require verifiable parental consent before collecting any personal information.

INTERNATIONAL DATA TRANSFERS

While we primarily operate in the United States, your information may be transferred and processed in other countries for purposes of international payment processing, cloud hosting and storage services, and marketing and analytics services. When we transfer personal information internationally, we implement appropriate safeguards such as standard contractual clauses, adequacy decisions, and other mechanisms approved by regulatory authorities.

BUSINESS CHANGES

In the event of a merger, acquisition, asset sale, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you of any material changes in ownership or use of your personal information.

LEGAL COMPLIANCE

We may disclose your personal information when required by law or when we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing, protect personal safety of users or the public, and protect against legal liability.

THIRD-PARTY WEBSITE LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We recommend that you read the privacy policies of any third-party websites you visit.

POLICY UPDATES

We regularly review this Privacy Policy to ensure it remains accurate and up-to-date. When we make material changes, we will update the "Last updated" date, notify you by email if you have an account with us, post a prominent notice on our website, and in some cases, we may request your renewed consent. Your continued use of our services after any changes constitutes your acceptance of the revised Privacy Policy.

CONTACT AND COMPLAINTS: If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, you can contact us:

By Phone: (305) 525-3197

By Email: [email protected]

By Mail: The Baking Sweetness, Winter Garden, FL

For California residents: You may also contact the California Attorney General's Office.

For EEE/UK residents: You may also file a complaint with your local data protection supervisory authority.

We are committed to investigating and resolving all complaints in a timely and fair manner.

CONSENT

By using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

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This Privacy Policy constitutes a legal agreement between you and The Baking Sweetness. If you do not agree with the terms of this policy, you should not use our services.

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